Dieters Can Enjoy the Sweet Rewards of a
Low-Carb Lifestyle With Del
Monte Carb Clever(TM) Canned Fruit
Too Many Cut Fruit Consumption With
Low-Carb Diets
Del Monte Foods (NYSE: DLM) today
announced sweet news for the millions of Americans who are forgoing the tremendous health
benefits of fruit while
following a low-carbohydrate diet. Del Monte Foods has developed the
Del Monte Carb Clever(TM) brand, a new line of canned fruit that
provides the same nutritional benefits of regular canned fruit, but
has 50 to 70 percent fewer carbs.
The new Del Monte Carb Clever line fills
the need for increased fruit
intake as part of an overall healthy diet, as well as supplying
low-carb dieters a means to satisfy their craving for something sweet
without sacrificing their dieting principles. This should provide
some comfort to many health and nutrition experts who have become
concerned about reports such as those out of the ACNielsen company
that report 44 percent of low-carb dieters -- an estimated 15 million
Americans -- have either cut back or stopped eating fruit as a result
of the diet.
"The ACNielsen research regarding
insufficient fruit consumption
while on low-carb diets underscores the market need for Del Monte
Carb Clever line of products," said Josie Welling, vice president of
marketing Del Monte Fruit. "People on these diets, as well as those
cutting back on refined sugar intake, are really trying to do
something positive for their health. Continuing to enjoy fruit, while
being conscious of their total carb and sugar intake, is easy with
Del Monte Carb Clever."
Let Them Eat Fruit
Scheduled to hit shelves this month, Del
Monte Carb Clever will give
consumers a new way to enjoy the goodness and sweetness of fruit,
while eating smart.
"With the rise of low-carb mania,
many dietitians and physicians,
myself included, have become concerned that these diets are severely
reducing the intake of many beneficial vitamins and minerals found in
fruit," said Helenbeth Reiss Reynolds, MPH, RD. "Del Monte Carb
Clever offers those on a carb-controlled diet a sensible way of
maintaining their diet, while enjoying the great, sweet taste of
fruit with all of the health benefits they provide."
Sweet Details
So, how do they do it? Rather than
packing the fruit in heavy syrup
or natural fruit juices, Del Monte Carb Clever is packed in water and
sweetened with Splenda(R) brand no-calorie sweetener, made from real
sugar. The result is great tasting, ready-to-eat fruit that's lower in
carbs and calories, while retaining a natural, sweet taste.
The Del Monte Carb Clever line of
products began shipping to national
grocers and Wal-Mart Supercenters this month. The complete line
includes the following five products:
-- 14.5 oz. sliced peaches
-- 14.5 oz. fruit cocktail
-- 14.5 oz. sliced pears
-- 8.25 oz. pear chunks
-- 8.25 oz. peach chunks
About Del Monte Foods
Del Monte Foods is one of the country's largest and most well-known
producers, distributors and marketers of premium quality, branded and
private label food and pet products for the U.S. retail market,
generating over $3 billion in net sales in fiscal 2004. With a
powerful portfolio of brands including Del Monte(R), Contadina(R),
StarKist(R), S&W(R), Nature's Goodness(TM), College Inn(R),
9Lives(R), Kibbles 'n Bits(R), Pup-Peroni(R), Snausages(R) and
NawSomes!(R), Del Monte products are found in nine out of ten
American households. For more information on Del Monte Foods
Company, visit the Company's Web site at www.delmonte.com |
